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Function
  • Delivery operations
Services
  • API integration
  • Technology Consultancy
  • Workflow Transformation
Outcomes
  • Reduced administrative overhead
  • Strategic sales enablement through real‑time data
  • Faster, more informed client responses
Technologies
  • Salesforce Lightning Platform
  • Broadsign campaign management

Solution: Salesforce & AdTech integration

Case Study
Media
All Industries
i-media are leaders in motorway advertising, offering OOH solutions across the UK’s motorway services network.

Broadsign is a global out‑of‑home (OOH) advertising platform powering over two million signage displays in 107 countries.
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Location

London, United Kingdom

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TEAM

Sales and Operations

Challenges we faced

  • Primary challenge: Manual and error-prone data transfers between i-media's Salesforce and Broadsign platform created significant operational inefficiencies.
  • Other challenges: Campaign scheduling required involvement from multiple personnel, reducing overall productivity.

    Sales teams lacked real-time visibility into inventory, slowing response times and impacting client service.
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    What we did for i-media & Broadsign

    Brysa designed and deployed a robust API integration between Salesforce and Broadsign’s campaign management platform.

    The integration provided automated, real‑time synchronisation of campaign data between both systems, removing redundancies and eliminating manual input.

    Campaigns could now be created and managed entirely within Salesforce, with changes reflected immediately in Broadsign. Consolidated insights were delivered directly to the sales team’s interface, enabling swift, confident decision‑making.

    Building Blocks of Success

    Building Blocks of Success

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    API‑driven synchronisation

    API‑driven synchronisation

    Salesforce and Broadsign exchange campaign and inventory data seamlessly via secure REST‑based endpoints
    End‑to‑end campaign workflow

    End‑to‑end campaign workflow

    Campaigns are initiated, configured and launched in Salesforce, with all updates synchronised in real time to Broadsign
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    Unified dashboard insights

    Sales teams access live inventory and campaign performance metrics within Salesforce, removing the need to toggle between platforms.
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    Impact

    The result of our collaboration

    • 40 % increase in operational efficiency through automation of processes that previously required three team members
    • Real‑time inventory visibility reduced turnaround time for campaign briefs
    • Optimised technology stack by unifying Salesforce and campaign management workflows
    • Future‑ready platform capable of supporting ongoing growth in digital out‑of‑home

    THE BRYSA EFFECT™

    The future of Digital Transformation in Media

    The future of digital transformation in media services will be defined by AI, automation, and personalisation driving content creation, delivery, and engagement.

    Success will depend on trust, governance, and inclusive design to balance innovation with compliance, equity, and resilience.
    View our success stories

    THE BRYSA EFFECT™

    “[Brysa] has come up with solutions to problems we didn’t even realise at the time…has been fundamental in building our roadmap”

    Leanne Dowling, Financial Controller, i-media Ltd.
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    GET IN TOUCH

    Got a bold idea or just testing the waters? As a trusted Salesforce Partner in the UK, we’re here toguide you either way. Let’s talk.

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