Partnership: i-media

Case Study

I-media are leaders in motorway advertising, offering OOH solutions across the UK’s motorway services network. They offer multi-touchpoint solutions with over 5000 screens and faces to effectively reach key audiences.

Location

London, United Kingdom

TEAM

140+

Challenges we faced

Primary challenge: Legacy systems and processes were siloed, manual, and sluggish, impacting operational efficiency and collaboration

Additional challenges: Disparate systems in Sales, Operations, Marketing, and Finance leading to inefficiencies. High manual overhead in processes and reporting.

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What we have done for them

We proposed a digital transformation using Salesforce to create a Single Source of Truth, streamline workflows, and automate processes across functions. The goal was to enhance visibility, reduce manual interventions, and optimise team productivity.

Bridged the gap between Salesforce and Broadsign.

Utilised Salesforce’s robust API to integrate Broadsign into i-media’s campaign management workflow, ensuring synchronised and automated campaign bookings.

Established a real-time sync between the platforms, minimising manual interventions, thereby streamlining operations.

Building blocks of success

Sales Integration

Sales automation and self service:
Enabled sales self-service through automating proposals, rate cards, and audience calculators using Salesforce.
Reduced admin time and improved lead conversion efforts.

Marketing Integration

Uniting campaign planning & execution:
Integrated Mailchimp and LinkedIn with Salesforce for seamless campaign management and performance tracking.
Enhanced visibility into campaign metrics.

Operational Efficiency

Modernise all internal systems and workflows:
Phased out legacy systems and migrated all operational tasks (campaign booking for clients, screen availabilities) into Salesforce for centralised management.

Finance Transformation

Move finance & accounting to the same platform:
Implement Accounting Seed, a software native to Salesforce, connecting Finance processes with Sales and Operations.
Establish Single Source of Truth with all functions interacting on the same platform.

Management Reporting

Quick real time reporting and insights:
Implemented real-time, on-demand reporting dashboards for management.
Provided actionable insights and improved decision-making.

Impact

The result of our collaboration

i-media team has observed significant improvement in their day-to-day operations. Brysa’s Solution = Increased Efficiency, Cost Savings & Better Service Delivery

2.5x FTE reduction in Sales Support team

25% reduction in admin time for Sales team

30% faster processing time in Operations

20% reduced time in finance reporting

Streamlined workflows and automated processes improving team productivity

Phased out legacy systems, improving morale

🚀 Brysa’s Solution = Increased Efficiency, Cost Savings & Better Service Delivery

Function

Services

Outcomes

Technologies

Partnership: i-media

I-media are leaders in motorway advertising, offering OOH solutions across the UK’s motorway services network. They offer multi-touchpoint solutions with over 5000 screens and faces to effectively reach key audiences.

Location

TEAM

Challenges we faced

What we have done for them

Sales Integration

Sales automation and self service:
Enabled sales self-service through automating proposals, rate cards, and audience calculators using Salesforce.
Reduced admin time and improved lead conversion efforts.

Marketing Integration

Uniting campaign planning & execution:
Integrated Mailchimp and LinkedIn with Salesforce for seamless campaign management and performance tracking.
Enhanced visibility into campaign metrics.

Operational Efficiency

Modernise all internal systems and workflows:
Phased out legacy systems and migrated all operational tasks (campaign booking for clients, screen availabilities) into Salesforce for centralised management.

Finance Transformation

Move finance & accounting to the same platform:
Implement Accounting Seed, a software native to Salesforce, connecting Finance processes with Sales and Operations.
Establish Single Source of Truth with all functions interacting on the same platform.

Management Reporting

Quick real time reporting and insights:
Implemented real-time, on-demand reporting dashboards for management.
Provided actionable insights and improved decision-making.

Impact

The result of our collaboration

The Future of Digital Transformation in Media

The future of digital transformation in media services will be defined by AI, automation, and personalisation driving content creation, delivery, and engagement.

Success will depend on trust, governance, and inclusive design to balance innovation with compliance, equity, and resilience.

THE BRYSA EFFECT™

“[Brysa] has come up with solutions to problems we didn’t even realise at the time…has been fundamental in building our roadmap”

Leanne Dowling, Financial Controller, i-media Ltd.

GET IN TOUCH

Function

Services

Outcomes

Technologies

Partnership: i-media

I-media are leaders in motorway advertising, offering OOH solutions across the UK’s motorway services network. They offer multi-touchpoint solutions with over 5000 screens and faces to effectively reach key audiences.

Location

TEAM

Challenges we faced

What we have done for them

Sales Integration

Sales automation and self service: Enabled sales self-service through automating proposals, rate cards, and audience calculators using Salesforce.Reduced admin time and improved lead conversion efforts.

Marketing Integration

Uniting campaign planning & execution: Integrated Mailchimp and LinkedIn with Salesforce for seamless campaign management and performance tracking.Enhanced visibility into campaign metrics.

Operational Efficiency

Modernise all internal systems and workflows: Phased out legacy systems and migrated all operational tasks (campaign booking for clients, screen availabilities) into Salesforce for centralised management.

Finance Transformation

Move finance & accounting to the same platform: Implement Accounting Seed, a software native to Salesforce, connecting Finance processes with Sales and Operations.Establish Single Source of Truth with all functions interacting on the same platform.

Management Reporting

Quick real time reporting and insights:Implemented real-time, on-demand reporting dashboards for management.Provided actionable insights and improved decision-making.

Impact

The result of our collaboration

The Future of Digital Transformation in Media

The future of digital transformation in media services will be defined by AI, automation, and personalisation driving content creation, delivery, and engagement.Success will depend on trust, governance, and inclusive design to balance innovation with compliance, equity, and resilience.

THE BRYSA EFFECT™

“[Brysa] has come up with solutions to problems we didn’t even realise at the time…has been fundamental in building our roadmap”

Leanne Dowling, Financial Controller, i-media Ltd.

GET IN TOUCH

Sales automation and self service:
Enabled sales self-service through automating proposals, rate cards, and audience calculators using Salesforce.
Reduced admin time and improved lead conversion efforts.

Uniting campaign planning & execution:
Integrated Mailchimp and LinkedIn with Salesforce for seamless campaign management and performance tracking.
Enhanced visibility into campaign metrics.

Modernise all internal systems and workflows:
Phased out legacy systems and migrated all operational tasks (campaign booking for clients, screen availabilities) into Salesforce for centralised management.

Move finance & accounting to the same platform:
Implement Accounting Seed, a software native to Salesforce, connecting Finance processes with Sales and Operations.
Establish Single Source of Truth with all functions interacting on the same platform.

Quick real time reporting and insights:
Implemented real-time, on-demand reporting dashboards for management.
Provided actionable insights and improved decision-making.

The future of digital transformation in media services will be defined by AI, automation, and personalisation driving content creation, delivery, and engagement.

Success will depend on trust, governance, and inclusive design to balance innovation with compliance, equity, and resilience.