Solution: 24x7 MediaOps enabling publishers grow

Case Study

Media

All Industries

Digital and OOH publishers in the United Kingdom needed to scale their advertising real estate and occupancy but were bogged down by the complexities of ad creative delivery. Publishers faced challenges coordinating with creative agencies and brands, leading to delays, reworks, and missed revenue opportunities. They lacked a streamlined process to manage the varying ad spec requirements across formats, diverting sales and leadership focus from growth to operational issues.

Location

United Kingdom

TEAM

Media Operations

Challenges faced

The need to scale real estate and occupancy was hindered by chaotic ad trafficking and varying ad spec requirements

Primary challenge: Manual coordination with agencies and brands led to delays, reworks, and lost revenue

Additional challenges: Sales and leadership teams spent more time managing operational issues than driving business growth.

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What we did for the Media industry

We deployed dedicated 24×7 AdOps resources with SLA-based trafficking workflows to ensure consistent and timely ad creative delivery.

We streamlined the handling of complex asset specifications through clearly documented, auditable processes, and set up real-time reporting dashboards to track performance and KPIs.

Brysa also acted as a single point of coordination for agencies, brands, and internal teams, ensuring timely escalations and zero missed deadlines.

BUILDING BLOCKS OF SUCCESS

24×7 MediaOps resources

Round-the-clock, dedicated trafficking support with service level agreements (SLAs) for timely delivery.

Streamlined trafficking workflows

Process-driven approach to handling varying ad spec requirements, reducing errors and improving efficiency.

Real-time reporting

Dashboards with performance KPIs to track success, providing clear visibility and accountability.

Centralised coordination

Acted as a single point of contact for agencies, brands, and internal teams to eliminate delays and reduce reworks.

Impact

The result of our collaboration

Implementation of our MediaOps solutions have led to commercial growth of publishers.

75% reduction in error rates through process-driven MediaOps.

Sales teams were freed from operational distractions, allowing them to focus on revenue generation and business expansion.

Improved agency coordination led to fewer reworks and faster campaign launches.

Publishers confidently sold event-based campaign triggers, knowing execution was in safe hands.

Clear SLAs and performance tracking provided visibility, accountability, and scalability.

Function

Services

Outcomes

Technologies