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Function
  • DeliveryOps
Services
  • ChatGPT API Integration
  • Salesforce Consultancy
  • Process Transformation
Outcomes
  • Reduced administrative overhead
  • Streamlined pre‑lead‑to‑lead journey
  • Timely engagement of sales team
Technologies
  • Salesforce Lightning Platform
  • ChatGPT via REST API

Solution: Salesforce & ChatGPT Integration

Our client was managing diverse media assets with high advertising demand. Their shared inbox was overwhelmed with pricing and availability inquiries from legacy advertisers and partner channels, creating a complex volume and data management challenge for their RevOps team. Manual processes became untenable as volumes increased, driving the need for an automated, scalable solution.
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Location

London, United Kingdom

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TEAM

RevOps and Sales Operations

Challenges faced

Lack of automation in managing unstructured email queries led to hours of inefficiencies.

  • Primary challenge: Incoming booking queries flooded the client’s shared inbox, coming via direct emails and forwarded messages from partners and potential customers.
  • Other challenges: Manual sifting was time-consuming and inconsistent, with team members applying varying standards to entering lead data.

    This led to confusion for sales teams and revenue suffered as potential clients were not addressed in time.
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    What we did to solve

    We implemented a fully automated email‑to‑Salesforce workflow: It began with email ingestion, where all messages forwarded to Salesforce Email Services were automatically parsed.

    The parsed content was then sent via REST API to ChatGPT, using a custom prompt stored in Salesforce custom metadata to classify and structure each enquiry into JSON‑formatted field data.

    Apex code consumed this JSON output to create a “pre‑lead” record within Salesforce, complete with the original email chain attached for convenient review.

    Finally, sales ops users retained oversight: they reviewed each pre‑lead and, with a single click, converted it into a standard Lead or marked it as junk.

    BUILDING BLOCKS OF SUCCESS

    BUILDING BLOCKS OF SUCCESS

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    AI‑driven structuring

    AI‑driven structuring

    Unstructured, complex emails were converted to structured data.

    • Custom metadata held the ChatGPT prompt template, covering direct, multi‑forwarded and misaddressed emails.

    • REST API connection to ChatGPT returned structured data in JSON with clearly defined field names.

    Pre‑lead record management

    Pre‑lead record management

    Intelligent management of records avoiding flooding of junk leads.

    • Apex handlers parsed the JSON response and populate pre‑lead fields automatically.
    • Original email chains are attached to the pre‑lead for context without leaving Salesforce.

    Conversion workflow

    Conversion workflow

    Aiding adoption of the new process through training and support.

    • We supported the adoption of the new process with the help of structured training sessions.
    • The prompt was continuously engineered to ensure the learning are used to improve performance.

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    Impact

    The result of our collaboration

    100 % increase in RevOps effectiveness – Monthly email enquiry volume handled doubled without adding headcount

    • Zero missed leads – All enquiries are captured and processed in Salesforce from day one
    • Time savings – Hours of manual data entry reclaimed for strategic task
    • Data accuracy – Consistent, structured lead data improves forecasting and resource allocation
    • Revenue uplift – Faster response times and no lost leads drive measurable revenue growth

    THE BRYSA WAY™

    The future of AI in go-to-market

    The future of AI in go-to-market will be defined by predictive intelligence, adaptive segmentation and autonomous orchestration reshaping how organisations identify demand, position offerings and engage customers.

    Success will depend on data quality, cross-functional alignment and ethical deployment to balance efficiency with strategic control and brand integrity.
    View our success stories

    THE BRYSA EFFECT™

    “I have worked with several implementation partners in the past, but Brysa has continued to prove they go above and beyond. I would give them a 11/10 if possible!”

    Julian Mayer, RevOps Director, ONSI
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    GET IN TOUCH

    Got a bold idea or just testing the waters? As a trusted Salesforce Partner in the UK, we’re here toguide you either way. Let’s talk.