From LDSK to Broadsign: Alight Media’s Seamless Migration with Brysa

Case Study

Media

All Industries

Our client, Alight Media, is recognised as one of the UK’s leading Digital Out-of-Home operators, managing over 1000 large format screens nationwide. As part of their continued operational evolution, Alight Media sought to migrate their advertising operations from LDSK to Broadsign. However, with live campaigns running at scale, the transition required meticulous planning and flawless execution to avoid disruption.

Location

United Kingdom

TEAM

Media Operations

Challenges faced

The need to scale real estate and occupancy was hindered by chaotic ad trafficking and varying ad spec requirements

Primary challenge: Alight Media wanted to migrate their ad operations from LDSK to Broadsign while maintaining live campaign continuity. They also expected accurate data flow through an integrated Broadsign‑CRM environment

Additional challenges: There were existing friction points in campaign creation workflows that needed to be eliminated during the transition. They also wanted a structured and transparent migration plan with clearly defined milestones and accountability at every stage.

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What we did for the Media industry

There were existing friction points in campaign creation workflows that needed to be eliminated during the transition. They also wanted a structured and transparent migration plan with clearly defined milestones and accountability at every stage.

We developed a phase-wise Turnaround Time (TAT) plan outlining responsibilities, timelines, and measurable milestones.

We executed a full platform migration from LDSK to Broadsign ahead of schedule with real-time validation.

We integrated Broadsign with Alight Media’s CRM to enable accurate data connectivity and streamlined campaign management.

We implemented continuous testing and discrepancy flagging to prevent any campaign delivery risks.

BUILDING BLOCKS OF SUCCESS

Phased Migration Framework

A clearly defined, milestone-driven TAT plan was developed to ensure full visibility, accountability, and controlled execution throughout the platform transition.

Real-Time Validation & Risk Control

Continuous campaign configuration testing was done during migration ensured platform accuracy, with discrepancies identified and resolved proactively to safeguard delivery.

Workflow Optimisation

Logical and streamlined methodologies were applied to remove persistent friction in campaign building, improving operational efficiency across teams.

Future-Ready Operational Environment

A stable, scalable, and transparent ecosystem built for long-term growth was designed after Broadsign was fully implemented and integrated.

Impact

The result of our collaboration

Implementation of our MediaOps solutions have led to commercial growth of publishers.

Successful migration to a fully operational Broadsign environment delivered ahead of schedule.

Zero disruption to live campaigns during the transition period.

Improved campaign creation workflows with the removal of previous operational bottlenecks.

Strengthened data reliability and system integration across the advertising ecosystem.

Enhanced client confidence reinforced through structured and transparent execution.

Function

Services

Outcomes

Technologies