The debate between remote and hybrid work has run its course. Location flexibility promised to be the ultimate cure for modern workplace challenges. “Remote” tried to give freedom. “Hybrid” tried to balance culture. But both models left organisations grappling with inefficiencies and silos.
The real question isn’t where people work. It’s how work flows. That’s where being “Slack Smart” makes all the difference today. Before we dive into this, let’s understand how a location-first mindset masks inefficiencies in workflows and decision-making.
Post the pandemic, most organisations have been obsessing over where employees work. As a result, they have missed the deeper drivers of performance. A location-first mindset often masks inefficiencies in workflows and decision-making. The result is costly: teams remain busy but not effective, and your business loses out on measurable gains. Here are some hidden costs of the location-first mindset:
To overcome these hidden costs, you need a smarter operating model. One that embeds intelligence, removes friction, and keeps your teams aligned no matter the location. Enter Slack Smart Work.
Slack smart work is the new synonym of productivity. It focuses less on where people sit and more on how they collaborate and get things done.
Slack (or similar intelligent collaboration platforms) turn conversations into decisions, connect apps into workflows, and make information accessible in context. As a result, your teams spend less time chasing updates and more time driving outcomes.
Here’s Brysa’s formula for being slack smart:
Slack Smart = AI + Workflow Automation + Unified Data + Human Collaboration
Imagine a company launching a new product. Here is a typical flow of operations in a traditional working model vis-à-vis the Slack Smart Work Model -
Slack is not just a messaging app. It can be turned into your organisation’s central nervous system. Here are 4 core characteristics of Slack Smart Work -
Slack AI doesn’t just summarise conversations; it pulls meaning out of the noise. Threads are condensed into actionable updates, key decisions are highlighted, and blockers are flagged early. Imagine a sales pipeline review: instead of scrolling through dozens of updates, managers receive a Slack AI digest showing top risks, next best actions, and revenue projections.
With Slack’s Workflow Builder, repetitive tasks like onboarding, expense approvals, or leave requests run automatically. For example, when a new deal is closed, a Slack workflow can instantly notify finance, trigger a contract approval, and update the account manager, all without a single email. This keeps processes moving forward while reducing the coordination burden on teams.
Slack’s biggest power lies in its integrations. Salesforce, Google Drive, Jira, Zoom, and hundreds of other tools can be connected to Slack. This ensures your employees work from a single source of truth. Instead of toggling between platforms, data lives where work happens. A service agent, for instance, can see a customer’s Salesforce profile, Zendesk ticket, and Slack history all in one channel.
Work doesn’t stop for meetings. In Slack, context is embedded directly into channels. From project timelines to creative files, everything lives side by side with the conversations about them. This reduces the need for endless syncs while ensuring decisions are transparent and searchable.
These core characteristics set the stage for something even bigger. The true power of Slack smart work is unlocked when it doesn’t stand alone. While Slack drives conversations and collaboration, its impact multiplies when paired with Salesforce.
When you bring Slack and Salesforce together, you don’t just integrate two tools; you create a powerhouse that redefines how work gets done. Slack is the digital HQ where conversations and workflows live. Salesforce is the trusted system of record that provides customer intelligence and pipeline visibility. Together they offer the following benefits to you -
Instead of digging through long email threads, insights derived from Salesforce data surface directly in Slack conversations. For instance, a sales manager doesn’t just see numbers; he sees a summary of pipeline risks and next steps, all contextualised by Salesforce data. This means your sales teams spend less time searching and more time acting.
With Slack integrated with Salesforce, a closed deal in the latter can instantly trigger contract approvals and notify the finance team via Slack. It can create onboarding tasks and alert customer success. All these happen without a single email. The entire journey, from signature to delivery, runs faster and smoother because Slack automates the handoffs while Salesforce takes care of the rest.
Customers don’t think in silos. Your teams shouldn’t either. With Slack, your sales, service, and marketing can collaborate around live Salesforce records in shared channels. For example, a support agent can pull up a customer’s Salesforce profile right next to their open ticket. At the same time, the sales team is looped in for upsell opportunities. All these happen without anybody leaving Slack.
While Salesforce remains the single source of truth, Slack makes that truth dynamic. Be it a marketing campaign performance report or a customer churn forecast, it doesn’t just sit in Salesforce. It’s shared and acted on in Slack. The result is clarity without duplication, alignment without extra meetings, and execution without delay.
The future of work is all about building smarter, more connected systems that let your teams thrive. Salesforce and Slack together give you that power. You can unlock AI-driven insights and collaborate around a single source of truth. The result? Faster decisions and a workplace designed for impact.
But success with Salesforce and Slack isn’t just about buying the tools. It’s about implementing them the right way. That’s where Brysa, the UK’s leading Salesforce consultant, comes in. A deep expertise in Salesforce integrations, along with a proven track record of helping businesses maximise their ROI, helps us ensure that you don’t just adopt Slack + Salesforce, but transform the way it works. Contact us now to start your growth journey.