There was a time when media and publishing businesses relied heavily on traditional methods to manage their customer relationships and operations. It included:
All of these fragmented and inefficient approaches slowed down their day-to-day operations and hindered the ability to provide a personalised and engaging experience to customers. Smarter and successful publishing businesses quickly switched to Salesforce CRM to meet the demands of the fast-paced industry. In this article, we will understand why Salesforce CRM is the perfect partner for growing media and publishing businesses. But first, some basics.
A CRM (Customer Relationship Management) is a specialised system designed for media companies to manage interactions with their audience, clients, and advertisers. It helps these companies track and analyse customer data, manage sales and marketing campaigns, and improve customer engagement. The market is flooded with a myriad of tools, but the most popular CRM for media and publishing businesses is Salesforce because of its rich feature set tailored to the needs of the industry and the ability to customise the software to the precise needs of the business.
Salesforce CRM offers the following benefits: –
Salesforce promises complete data unification by consolidating customer information from various channels into a single, centralised database. This ensures all departments, from marketing to sales, content to editing, have access to up-to-date and accurate information, automatically improving cross-functional collaboration in publishing businesses.
By implementing standardised processes and workflows, Salesforce reduces reliance on individual employees’ expertise and actions. This shift from people to processes ensures that there are no hiccups in managing customer relationships, sales, and content distribution due to employees leaving the company.
Salesforce CRM offers a myriad of functionalities and features for better pipeline planning. As a result, you get clear visibility into sales stages, perform accurate forecasting, and measure key performance metrics for improved decision-making. Ultimately, media and publishing businesses become better equipped to identify sales bottlenecks and allocate resources strategically to drive conversions.
Salesforce lays the groundwork for automation and AI in publishing businesses by streamlining routine tasks, such as data entry, subscription renewals, and follow-up reminders. For instance, Salesforce’s Einstein enables you to create and deploy assistive AI experiences natively within Salesforce. Your customers and employees can interact with Einstein and solve issues faster.
Salesforce supports and helps in meeting the growth objectives of your business by enhancing your team’s acquisition, retention, and upselling efforts. With detailed audience insights and targeted marketing capabilities, media and publishing businesses like you can drive revenue growth and achieve strategic goals more quickly with Salesforce
Technical debt, arising from shortcuts in software development, can lead to increased costs and reduced productivity. Due to lack of awareness, many small and medium-sized media and publishing businesses fall into this trap. Investing in Salesforce helps mitigate this by offering a scalable ecosystem with the following benefits:
To assess CRM tools, consider the following key factors:
Salesforce is one of the very few tools that checks all the above points. It is scalable, intuitive, and offers integrations with almost every known platform on this planet. However, we understand implementing Salesforce CRM is not easy, especially if you are new to the whole CRM space. And that’s where a Salesforce expert like Brysa steps in. We are the UK’s leading Salesforce consultant with rich experience in the implementation and maintenance of Salesforce services in the media and publishing industry. To start your Salesforce journey, contact us now.