Salesforce, renowned for its robust CRM solutions, has evolved beyond a mere customer database platform. It has become a dynamic ecosystem that leverages cutting-edge technologies like Artificial Intelligence and Machine Learning to drive business growth. In fact, the integration of AI and Salesforce, in particular, has helped many businesses navigate some of the recent trends shaping the sales landscape. In this post, we will take a look at some of the recent trends in Salesforce development and how they can be safely navigated with the help of AI.
Trend #1: More preference to integrated workflows
In recent years, organizations have started recognizing the inefficiencies and limitations associated with disparate processes and have been actively pursuing strategies to create cohesive and integrated workflows in Salesforce development. This shift is driven by a desire to enhance efficiency, collaboration, and overall productivity within development teams
Flow Orchestration, also known as Flow Orchestrator or simply Flow is helping in this regard. This AI-powered feature empowers users to seamlessly link diverse business processes, commonly referred to as “flows,” across multiple stages without the need for coding. In simpler terms, users can effortlessly design workflows—such as assigning tasks to specific Salesforce users or validating customer data—without the complexities of coding.
The advantages of Flow Orchestration are manifold. It not only enhances productivity by eliminating the need for code in crafting workflows on the platform but also facilitates the swift transfer of data to Einstein. This, in turn, provides a comprehensive 360-degree overview of all customer-related data, further streamlining and enriching the decision-making process for Salesforce users.
Trend #2: Reduced dependency on ETL tools
In the past, pinpointing high-quality leads or identifying periods of significant sales growth within Salesforce posed challenges. Users were required to regularly transfer data from the platform to a third-party Business Intelligence (BI) tool, typically employing ETL tools.
However, Salesforce has reduced this dependency. Thanks to the infusion of predictive analytics into Salesforce, users need not transfer data or connect Salesforce with ETL tools. Stakeholders can now anticipate future outcomes, such as potential declines in sales, based on the generated data. This contributes to more informed decision-making, resulting in business resilience, particularly in the current economic climate.
Trend #3: Manual coding processes being replaced by automation
Einstein Copilot, another groundbreaking tool within the Salesforce ecosystem, has been integrating artificial intelligence into the development workflow. Serving as an intelligent assistant, Einstein Copilot leverages Salesforce’s advanced AI engine to provide developers with smart suggestions, automate repetitive tasks, and offer insightful recommendations. This feature significantly streamlines the development process by automating routine tasks, allowing developers to focus on more complex aspects of their projects.
With real-time code assistance and contextual recommendations, Einstein Copilot enhances efficiency, reduces development cycles, and ensures a more fluid and error-free coding experience. Its adaptive learning capabilities continuously evolve, tailoring suggestions to individual preferences and project requirements, contributing to a more personalized and intuitive development environment.
Trend #4: Creation of smarter and more responsive applications
Another popular trend is the focus on elevating user interaction through the incorporation of AI-driven chatbots within Salesforce. This is done by the innovative use of Einstein Bots. This transformative shift reflects a departure from conventional user interfaces, as developers harness the potency of artificial intelligence to craft more responsive and dynamic applications. By integrating intelligent chatbots equipped with advanced natural language processing and machine learning capabilities, developers are redefining user experiences and fostering conversational interfaces that cater to user intent and context.
The impact of infusing AI-driven chatbots, particularly through tools like Einstein Bots, is experienced in the creation of smarter and more responsive applications within the Salesforce ecosystem. Developers can now design interfaces that engage users in intuitive conversations, offering proactive problem-solving and tailored experiences. This not only streamlines communication but also introduces a human-like touch to user interactions.
Wrap Up
Let’s face it – Salesforce is a dynamic ecosystem and new trends keep cropping up from time to time. While technologies like AI and ML help to a great extent, it is undoubtedly not easy for businesses, especially those who are new to Salesforce, to extract the full potential of their investment. This is where an expert like Brysa can help. We are the world’s leading Salesforce consultant who can streamline and automate your Salesforce processes. To know more about us and how we can help, contact us now.
