Salesforce has been carefully designed with performance in mind. It transforms the everyday operations of businesses by automating different workflows. This automatically puts a strong push on your team’s productivity. But that’s not all. Salesforce offers a lot more capabilities that can directly and indirectly increase business performance. In this article, we will understand how Salesforce offers a performance boost to your different business functions and how you can experience long-term improvements in operations. But first, let us understand some basics.
Challenges in improving business performance
It is an increasingly global and competitive marketplace out there. It is no longer a competition just with local players. Even companies worldwide want a share of the pie. This globalisation increases the need for operational efficiency. Unfortunately, various factors like supply chain disruptions, fluctuating market demands, and geopolitical uncertainties make it difficult to enhance business performance.
Moreover, customer expectations have also shifted. They want more personalised and faster service. This makes it harder for businesses to scale efficiently while still meeting these demands. Balancing innovation, operational agility, and customer satisfaction requires businesses to be constantly evolving. This is a significant challenge in maintaining consistent performance improvements.
Finally, businesses have to balance economic growth with environmental responsibility. This can affect business performance negatively. On one hand, they need to focus on reducing carbon footprints. On the other hand, they need to ensure it doesn’t affect business performance These efforts can also demand significant investment in new technologies. Even processes and supply chain adjustments have to be made.
What are the business KPIs Salesforce focuses on?
To understand how Salesforce positively impacts different business functions, it is first critical to understand various key performance indicators (KPIs) that Salesforce impacts. This will help you understand what success means across different functions. So here are they:
- Sales Volume: Salesforce streamlines lead management. It also accurately forecasts sales and opportunities. These capabilities enable you to close more deals. Ultimately, you will experience increased sales volume.
- Customer Retention Rate: Salesforce offers 360-degree views of customers and their engagement. This enables you to enhance customer satisfaction, leading to higher retention rates.
- Lead Conversion Rate: Salesforce offers features like lead scoring and automated follow-ups. These help convert more leads into paying customers.
- Sales Cycle Length: Salesforce reduces the sales cycle by automating repetitive tasks. It also provides real-time updates, enabling better communication with prospects.
- Customer Satisfaction (CSAT): Salesforce offers tools for case management and personalised customer support. They help improve customer service and satisfaction.
- Average Deal Size: Salesforce helps identify cross-sell and upsell opportunities. It does this by offering data-driven insights. This helps increase the average value of each deal.
How do different business functions get a performance boost from Salesforce?
Now that you have a good idea about the different KPIs, let us understand how different Salesforce products positively impact different business functions:
1. Sales
Salesforce Sales Cloud can empower your sales teams to manage leads and track opportunities with greater efficiency and accuracy. The platform can shorten the sales cycle and improve conversion rate as your team has access to real-time customer data all the time. In addition, Einstein Analytics offers intelligent insights for cross-selling and upselling products and services.
2. Marketing
Your marketing department will experience improved performance through Salesforce’s Marketing Cloud platform. It allows you to create personalised, data-driven campaigns across multiple channels. Through its segmentation features, your marketing team can target the right audience with the right message. This greatly improves engagement and campaign effectiveness.
3. Customer Service
Salesforce’s Service Cloud is a game-changer for customer service teams. It enables your CS team to deliver faster and more personalised support. With features like Omni-Channel Routing and Einstein Bots, customer inquiries are efficiently directed to the appropriate agents or resolved through AI-powered chatbots. Your team always gets a 360-degree view of customers, allowing them to improve customer satisfaction (CSAT).
4. Accounting
By adopting Salesforce’s Accounting Seed, you can enhance financial management and performance. It provides end-to-end visibility into financial processes, from billing to revenue recognition. It also automates tasks like invoicing, payments, and general ledger management. Your finance team can also customise workflows, ensuring better alignment with business operations.
Long-term business improvements as a result of Salesforce
The entire Salesforce ecosystem is hosted on a cloud-based infrastructure. This ensures that all the tools can scale along with your business. It doesn’t matter whether you expand to new markets or experience a sudden surge in customer volumes; Salesforce’s flexible architecture will support your business growth, no matter what. The best part is that you do not need to make any major infrastructure overhauls. With customisable features and integrations, you can continuously evolve your processes.
Secondly, Salesforce’s built-in AI capabilities, like Einstein AI, also position you for long-term success. It quickly prepares you for an AI-driven future through capabilities like predictive analytics, intelligent automation, and personalised recommendations. With minimal effort, you can optimise processes and customer interactions, giving you a competitive advantage over others.
Finally, Salesforce will also support your long-term sustainability efforts by helping you track your environmental impact and carbon footprint through its Net Zero Cloud. Over time, you can use this platform to align your operations with sustainability goals, meet regulatory requirements, and demonstrate corporate social responsibility. This focus on sustainability will enhance your brand reputation in the future in a world increasingly focused on green business practices.
Conclusion
Salesforce offers you an array of platforms to drive performance improvements across various functions. By streamlining processes and providing data-driven insights, Salesforce can help you operate more efficiently, freeing up time and resources to focus on innovation and growth. Ultimately, your performance improves in no time. However, implementing and maintaining the Salesforce ecosystem is not easy as it evolves at a rapid pace, with new features, updates, and integrations being regularly introduced. That’s where Brysa, the UK’s leading Salesforce consultant, comes in. We specialise in helping businesses navigate the complexities of Salesforce implementation and optimisation. To know more, contact us now.
